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Benefits of Social Media for your Business
05-29-2012, 09:39 AM (This post was last modified: 05-29-2012 09:41 AM by bizitalker.)
Post: #1
Benefits of Social Media for your Business
Top benefits of social media for your business
Posted by @DinaBehrman twitter account

When it comes to marketing your business, social networking might not be high on your agenda, but if you look at it as a free and comparatively easy tool that can be used alongside other marketing activities, you’ll soon see the benefits.

In fact, if you look at the success of other businesses who use social media, I reckon you’ll be keen to incorporate it into your marketing plan yourself.


Do you ‘like’ social media?
According to a report by marketing software company HubSpot, businesses who utilise social media get more traffic to their website, and ultimately, more leads. The report showed that of the 4000 businesses they questioned:

Businesses with 301 to 1,000 Twitter followers had over 5 times more traffic than those with 1 to 25 followers.
Businesses with over 1,000 Twitter followers had over 6 times more traffic than those with 1 to 25 followers.
B2B and B2C businesses with 301 to 1,000 Twitter followers got over 4 times more leads than those with 1 to 25 fans.
B2C business with over 1,000 Twitter got 10 times more leads than those with 1 to 25 fans.

Businesses who use twitter generate more leads
Businesses with 501 to 1,000 Facebook fans had 3.5 times more traffic than those with 1 to 25 fans.
Businesses with over 1,000 Facebook fans had 22 times more traffic.
B2B businesses with over 1,000 Facebook fans got 6.5 times more leads than those with 1 to 25 fans.
B2C business with over 1,000 Facebook fans got 16 times more leads than those with 1 to 25 fans

Could social media benefit your business?
So as you can see, social media is great for generating website traffic, and increasing leads. But what are the other benefits?

Increased brand awareness

Online networking will help you to spread the word about your brand. The more potential customers see your company name, the more likely they are to remember it in the future.

Reputation management

Social media gives you the opportunity to manage your company’s online reputation. It’s helpful to know what your customers are saying about your products or services. And it gives you a good opportunity to see any negative comments from disgruntled customers and answer them accordingly.

Develop your business’ personality

Using social networks can be a good way for customers to see the human side of your business, rather than dealing with a faceless workforce via email, for example. Social media allows you to show a bit of personality and lets your customers get to know you.

Find new customers

Social media can help you to find customers or affiliates for your business. Search Twitter for people having conversations relating to your industry and you can not only keep up-to-date with the latest developments in your particular area, you can potentially interact with future customers.

Keep abreast of what your competitors are doing

Social media makes it easier than ever to see the conversations your competitors are having, meaning you can keep up with what others in your area are doing and what you should be doing.

Interested in using social media for your business but not sure where to start? Contact me to find out about my social media packages and one-to-one social networking consultations.

http://www.dinabehrman.com/

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05-29-2012, 09:53 AM
Post: #2
RE: Benefits of Social Media for your Business
Met a company last night who started on twitter 4 weeks ago and used #bizitalk from day one. @simplifymy now have 740 followers and have sold their computer back up package to 10% - yes 10%!! - of their followers. Anyone with experience in sales will know that that success rate is quite astonishing. (It is a very, very good package) It shows the power of twitter and what can be achieved by using and engaging with others who use a simple #bizitalk hashtag. And of course - it's FREE!

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